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31 Spook-tacular Halloween Makeup Ideas from Instagram 2023

Let’s talk about Instagram’s best Halloween makeup ideas this year…

Because fall is in the air and the best holiday ever is just around the corner.

Halloween, celebrated annually on October 31st, is a tradition steeped in history and lore, its origins dating back to ancient Celtic Samhain festivals. 

Originally a commemoration to end the harvest season, it was believed that on this night, the boundary between the living and the dead blurred, allowing spirits to roam the Earth. 

These days, the festivity is all about a night of costumes, trick-or-treating, and spooky fun. 

But one enduring tradition is the transformation brought on by imaginative and often chilling makeup, allowing celebrators to fully embody their chosen characters, from the fantastical to the terrifying.

It goes beyond mere aesthetics; this act of self-expression is a tool to enhance costumes, and sometimes, it even becomes the costume itself! 

Whether it’s to morph into a ghoulish creature, an iconic movie character, or a mythical being, Halloween makeup allows for an incredible depth of creativity. It’s an opportunity to break away from the mundane and dive into the realm of the extraordinary. 

With the right streaks, smudges, and shades, makeup can bring your Halloween costume to life, making this festival even more exciting and immersive.

Here are some of the coolest Halloween makeup looks on the planet right now…

💡 TIP: Pin this article to your Halloween Makeup Ideas board on Pinterest so you can always come back when you need some inspo! 👇🏼👇🏼👇🏼

Ready to level up your Halloween game this year? Get inspired with these creative and spooky Halloween makeup ideas from some of the best makeup artists on Instagram.

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How to Choose the Right Makeup for Your Costume

Woman with Halloween skull makeup.

The magic of Halloween lies in the transformation – going from your everyday self to embodying a whole new persona for a night.

But what’s the key to this transformation? The right makeup! Here’s how you can choose a makeup look that perfectly complements your Halloween costume:

  1. Understand Your Character: First and foremost, understand the character you’re dressing up as. Are they dark and brooding or bright and cheerful? Your makeup should reflect their personality and the vibes they give off.
  2. Color Palette: Choose a color palette that matches your character or costume. If you’re going as a vampire, think deep reds and blacks. If you’re a mermaid, consider sea blues and greens.
  3. Special Effects: Depending on your character, you may need special effects makeup such as fake blood or prosthetics. Research and plan ahead so you’re not left scrambling at the last minute.
  4. Test Run: Do a test run of your makeup before the big night. This will give you a chance to see how it looks with your costume and make any necessary adjustments.
  5. Comfort: Lastly, make sure your makeup is comfortable to wear for a prolonged period. If you’re using a lot of heavy makeup or prosthetics, do a wear test to ensure it doesn’t irritate your skin.

Remember, Halloween is about having fun! So go all out and get creative… but don’t forget to enjoy the process.

What Makes a Great Halloween Makeup?

Woman applying Halloween skull makeup in the mirror.

Creating a great Halloween makeup look depends on what you’re trying to achieve.

Are you going for a ghoulish monster or a mystical fairy? Each look requires different techniques and products.

Either way, here are a few aspects that all the best Halloween makeup ideas share:

  1. Originality: Halloween is all about creativity and imagination. Try to come up with a concept that is unique to you. You can always put your own spin on a classic look, like a vampire or a witch…or you can just create something new entirely. Either way, the key is to be original and let your personality shine through.
  2. Skillful Application: A sound application is the difference between looking professional and looking like you rushed your costume. Spend time practicing your look before the big night. Remember, practice makes perfect!
  3. Quality Products: High-quality makeup products look better and last longer. This is especially important for Halloween when you’ll be wearing makeup for an extended period. Look for brands that are known for their longevity and pigment payoff.
  4. Theme Consistency: A great Halloween makeup look should match your costume’s theme. If you’re dressing as a zombie, your makeup should reflect that. This also applies to accessories and props.
  5. Comfort: Last but certainly not least, your makeup should be comfortable. Avoid products that irritate your skin or eyes. It’s equally crucial to ensure any prosthetics or special effects are securely attached and won’t cause discomfort over time.

Don’t stress about perfection – it’s all about expressing yourself and enjoying the spirit of the occasion.

Halloween Makeup Ideas from Instagram

Tips and Techniques for Flawless Halloween Makeup

Colorful eyeshadow.

Transforming yourself into a spooky specter or a fantastical creature might seem daunting. Still, with a few tips and techniques, you can master the art of Halloween makeup!

  1. Start with a Clean Canvas: Always start with clean, moisturized skin. This helps your makeup go on smoother and last longer.
  2. Invest in a Good Primer: A primer will give your makeup something to hold onto, helping it last throughout the night. It also smooths out your skin, polishing up your look.
  3. Use a Makeup Sponge for Base Application: Makeup sponges (or beauty blenders) provide a more blended application than brushes or fingers. They’re perfect for applying foundation and concealer.
  4. Don’t Neglect Your Eyebrows: Eyebrows frame your face and can dramatically change your appearance. Remember to incorporate them into your Halloween look. You can use an eyebrow pencil, powder, or gel to reshape or fill in your brows.
  5. Experiment with Color: Halloween is the perfect time to play with colors you wouldn’t normally wear. Don’t be afraid to use bright, bold colors in your Halloween makeup look.
  6. Use a Setting Spray: To ensure your makeup stays put, finish off your look with a setting spray. This will keep your makeup from smudging or fading.
  7. Practice Your Look Ahead of Time: This is the most important tip of all. Practice your look at least once before Halloween. This allows you to perfect your technique and make any necessary adjustments before the big night.

Now get out there, get creative, and make this Halloween one to remember!


FAQ Icon
How do you do easy Halloween makeup?

The key is to keep it simple and creative. Choose a character or theme that doesn’t require complex makeup techniques (think cat or ghost). Start with clean, moisturized skin and apply a makeup primer to create a smooth base for your makeup. Then, apply your foundation evenly across your skin. Now comes the fun part! Draw and color your character’s features using eyeliner, eyeshadow, and lipstick. Remember, practice makes perfect, so try out your look before Halloween to ensure you’re happy with it.

What should I use for Halloween makeup?

A good quality primer and setting spray are essential to ensure your makeup stays put all night. Depending on your character, you might need a foundation that matches your skin tone or one that’s white or green. Eyeliner and eyeshadow palettes with a variety of colors are also good to have for creating different effects. Likewise, lip colors in various shades are good for finishing touches. Remember a makeup sponge for smooth application and blending.

If you’re going for a more elaborate look, consider investing in special effects makeup like fake blood, prosthetics, or face paint. Quality is key; investing in good products can make a big difference in the final result.

What can I use to stick things to my face for Halloween?

For more complex Halloween makeup ideas, adhesive products like spirit gum or cosmetic-grade glue can stick heavier objects like prosthetics or gemstones. These glues are designed for skin use and can hold up well throughout the evening.

If you’re applying something like a fake beard or mustache, toupee tape is a strong, skin-friendly adhesive that can be used.

For lighter items like confetti or glitter, eyelash glue or a sticky lip gloss can do the trick. Always test these products on a small area of your skin first to ensure you don’t have an allergic reaction.

Final Thoughts

Final Thoughts Icon

So there you have it – the ultimate guide to creating an unforgettable Halloween look!

From understanding the importance of being creative and using high-quality products to mastering the basics and playing around with different colors, you now have all the knowledge you need to shine at this year’s Halloween party.

Remember, Halloween makeup is all about expressing yourself and having a blast. So let your imagination run wild, let your creativity take the wheel, and most importantly, enjoy the transformation.

Oh, and remember to share your looks on Instagram. Happy Haunting!

Until next time,


Your Turn: What do you think about these Halloween makeup ideas? Are you going to try anything like that this year? Do you feel inspired? Drop your thoughts in the comments section below! 👇🏼👇🏼👇🏼

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