How 100% PURE’s Commitment to Innovation Revolutionizes Skincare


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At 100% PURE, our dedication to pioneering the most health-conscious and environmentally friendly beauty products sets us apart in the beauty industry. Central to our mission is an unwavering commitment to product purity and consumer safety. This commitment is embodied in our strict adherence to two groundbreaking protocols: the NL10K™ (No List of 10,000 Harmful Ingredients) and the TG30™ (Temperature Guard 30) standards. These standards are not merely guidelines but the foundation of our product formulation and preservation philosophy.

The NL10K™ standard represents our promise to our customers that every product we offer is free from a comprehensive list of over 10,000 harmful or questionable ingredients commonly found in beauty and skincare products. This meticulous approach ensures that every item we produce is not only effective but also safe and nurturing for the skin. By rigorously avoiding these substances, we protect our customers’ health and well-being, reinforcing our position as a trusted name in clean beauty.

Equally important is our TG30™ standard, a testament to our innovative approach to product preservation. The TG30™ ensures that all our products are formulated and stored at optimal temperatures, never exceeding 30°C (86°F). This careful temperature management preserves the integrity of our natural ingredients, ensuring they retain their full efficacy and beneficial properties from production to application. It’s a crucial step in guaranteeing the longevity and effectiveness of our skincare solutions, providing our customers with products that are not only pure but also potent.

Through our steadfast commitment to the NL10K™ and TG30™ standards, we are setting a new benchmark in the beauty industry. We’re not just creating products; we’re revolutionizing skincare by proving that it’s possible to achieve outstanding results without compromising on purity or safety. Our dedication to these principles reflects our deep respect for our customers and the environment, highlighting our role as leaders in the journey toward a more ethical and sustainable beauty industry.


The Essence of NL10K™

In our journey to redefine beauty and skincare, we at 100% PURE are committed to pioneering standards that not only elevate the quality of our products but also protect the health of our customers and the environment. Central to this mission is our adherence to the NL10K™ standard, a cornerstone principle that ensures our offerings are meticulously free from 10,000 known harmful chemicals and irritants prevalent in conventional beauty products. This stringent standard is not merely a list; it is a testament to our dedication to purity, safety, and sustainability.

The Essence of NL10K™ lies in its comprehensive approach to exclusion. By systematically banning a vast array of substances identified for their potential harm, we safeguard not just skin health but overall well-being. This extensive list encompasses synthetic dyes, animal-derived ingredients, and a variety of chemicals banned by the European Union, reflecting our commitment to a global standard of safety. For instance, parabens, widely used as preservatives in the beauty industry, and synthetic fragrances, which can contain an undisclosed mixture of potentially harmful chemicals, are categorically excluded from our formulations.

We are not just formulating products; we are advocating for a healthier, more sustainable future. It’s a holistic approach that respects the delicate balance of our bodies and the planet, ensuring that every product we offer is not only effective but also free from compromise. At 100% PURE, we believe that beauty should be pure, unadulterated, and beneficial to all aspects of our health, and our unwavering commitment to the NL10K™ standard is a reflection of this belief.

The Innovation Behind TG30™

At 100% PURE, we are not just committed to delivering skincare products of unparalleled quality; we’re pioneering the TG30™ standard, a testament to our dedication to preserving the natural potency and integrity of our ingredients. This innovative standard ensures that all our products are formulated, processed, and stored at temperatures below 30 degrees Celsius (86 degrees Fahrenheit). This meticulous approach is more than a benchmark—it’s a promise to our customers that they are receiving products that maintain the highest efficacy and safety standards.

The science behind the TG30™ standard stems from a fundamental understanding of how temperature affects the stability and efficacy of natural ingredients. Many of the precious botanicals, essential oils, and natural compounds we use in our products are sensitive to temperature changes. High temperatures can accelerate the degradation of these ingredients, leading to a loss of their therapeutic benefits and a diminished shelf life. By keeping temperatures strictly below 30 degrees Celsius, we ensure that the structural integrity and therapeutic properties of these ingredients are preserved.

This careful temperature management is particularly crucial for ingredients rich in antioxidants, vitamins, and essential fatty acids, which are known for their sensitive nature. These compounds play a pivotal role in skin health, offering benefits that range from combating oxidative stress to nourishing and repairing skin tissues. The TG30™ standard guarantees that these active compounds remain potent from the moment they are extracted until they are delivered to your skin.

Moreover, this commitment extends beyond just preserving ingredient efficacy. It’s also about ensuring safety. By maintaining our products under these optimal conditions, we minimize the risk of microbial growth and the degradation of natural preservatives, which can compromise product safety. This meticulous care in formulation and storage under the TG30™ standard means that when you choose 100% PURE, you are choosing products that are not only effective but also safe and stable over time.

In embracing the TG30™ standard, we are revolutionizing skincare by ensuring that every jar, bottle, and tube from 100% PURE delivers on its promise of purity and effectiveness. It’s a testament to our unwavering commitment to innovation, quality, and the well-being of our customers.


Why These Standards Matter

In an era where the beauty landscape is rapidly evolving, the expectations of consumers have significantly shifted towards a desire for transparency, safety, and efficacy in skincare products. Recognizing this, we at 100% PURE have committed ourselves to not just meet these expectations but to exceed them through our adherence to the NL10K™ and TG30™ standards.

The NL10K™ standard, emblematic of our dedication to natural ingredients, ensures that every product we offer is formulated with components derived from the richest and most potent sources. This standard is our promise to our customers that what they are applying to their skin is not only effective but also pure and devoid of harmful chemicals. In today’s beauty landscape, where the line between natural and synthetic is often blurred, NL10K™ stands as a beacon of trust and integrity, guiding consumers toward products they can use with confidence.

Similarly, the TG30™ standard reflects our mission to transcend the ordinary by delivering skincare products that are both transformative and grounded in scientific efficacy. This standard represents our investment in cutting-edge research and development, ensuring that each product not only meets but surpasses the highest thresholds of performance and safety. TG30™ is about harnessing the power of nature combined with scientific innovation to create skincare solutions that truly make a difference in people’s lives.

Our commitment to these standards is more than just a pursuit of excellence in skincare. It’s a reflection of our broader mission to promote environmental responsibility and ethical practices. By adhering to NL10K™ and TG30™, we are not only ensuring the safety and efficacy of our products but also advocating for sustainable sourcing, cruelty-free testing, and eco-friendly packaging. It’s a holistic approach that considers the well-being of our planet, our animal friends, and the communities we serve.

Moreover, these standards speak volumes about our ethos as a company. They underscore our belief that beauty products should nourish and enrich, not harm or deplete. They are a testament to our vision that true beauty comes from purity and integrity, values that guide every decision we make, from formulation to production.

How 100% PURE Upholds These Standards

Sourcing and Vetting Raw Materials
Our journey towards compliance begins at the very source. We meticulously source our raw materials from trusted, sustainable sources that share our commitment to purity and environmental responsibility. Each supplier is rigorously vetted to ensure that their practices meet our standards, from sustainable farming practices to ethical labor standards. We go beyond just the ingredients’ purity, considering their entire lifecycle and impact. Our ingredients are not only 100% natural but also harvested in a way that respects and preserves the ecological balance.

Innovative Formulation Techniques
Innovation is at the heart of 100% PURE. Our in-house research and development team constantly explores cutting-edge formulation techniques that align with the NL10K™ and TG30™ standards. These standards demand not just natural ingredients but also that each product achieves its functional purpose without compromising on safety or efficacy. Through biotechnology and green chemistry, we can enhance the natural properties of our ingredients, creating formulations that are both potent and pure. Our commitment to innovation ensures that our products remain at the forefront of the skincare industry, setting benchmarks for others to follow.

State-of-the-Art Manufacturing and Storage Facilities
Our manufacturing and storage facilities are designed from the ground up to comply with the stringent NL10K™ and TG30™ standards. Every aspect of our manufacturing process, from the purification of water to the sterilization of our equipment, is optimized to prevent contamination and ensure product purity.

We also implement strict quality control measures at every stage of production. Our team of experts conducts rigorous testing to ensure that every batch meets our high standards for purity, potency, and quality. From the raw material to the finished product, we maintain a transparent and traceable supply chain.

The Benefits for You

By adhering to these standards, we ensure that every product you use from 100% PURE is not just safe but also potent and environmentally friendly. Here’s how these commitments translate into direct benefits for you:

Safety First: Our NL10K™ and TG30™ standards mean you’re using products free from harmful chemicals and additives, reducing the risk of skin irritations or allergic reactions.

Potency and Freshness: Products designed to deliver the maximum benefits of active ingredients, thanks to our commitment to freshness and potency. This ensures that you see real results, whether it’s improved skin texture, reduced signs of aging, or enhanced hydration.

Health-Centric: We prioritize your health by avoiding any ingredients that could be detrimental in the long run, ensuring that our products contribute positively to your overall well-being.

Eco-Friendly: Our standards also mean that we’re dedicated to minimizing our environmental impact, from sourcing ingredients sustainably to using packaging that’s both recyclable and biodegradable.

Ethical Practices: Finally, our commitment to these standards reflects our broader dedication to ethical practices across the board, including cruelty-free testing and fair trade sourcing.

Highlighted Products

To give you a taste of what these standards mean in practice, here are five of our top-selling products, each embodying our commitment to purity, efficacy, and sustainability:

7% Fruit Acids Apple Enzyme Exfoliating Cleanser: This re-surfacing cleanser combines glow-enhancing green apple, licorice, citrus, and 7% acids for triple action benefits: unclogging pores, brightening skin tone, and smoothing away bumps for softer skin.

Ginseng Collagen Boost Mask: An ultra-hydrating hydrogel mask that supports collagen production, enhances suppleness, and promotes youthful firmness, all while delivering intense hydration directly to your skin.

Maracuja Mascara: A volumizing mascara that conditions and thickens lashes without clumping, thanks to luscious Maracuja oil and conditioning Pro-vitamin B5. It’s water-resistant and delivers dramatic color and volume.

Coconut Nourishing Body Cream: A luxuriously creamy, coconut-scented lotion enriched with anti-aging vitamins and antioxidants for softer, more supple skin. It moisturizes deeply, soothes dryness, and energizes the skin for a youthful glow.

Watermelon Cucumber Water Locking Moisturizer: Offers intense hydration and plumps the skin with watermelon and cucumber waters, hyaluronic acid, and polyglutamic acids. It rejuvenates and smooths skin, providing long-lasting hydration without a greasy feel.

FAQ Section: Unpacking 100% PURE’s Purity Protocols

Can temperatures above 30 degrees Celsius really affect the quality of skincare products?

Yes, temperatures above 30 degrees Celsius can indeed compromise the quality, efficacy, and shelf life of skincare products. Exposure to high temperatures can lead to the degradation of active ingredients, separation of emulsions, and acceleration of product spoilage. Certain ingredients, particularly those that are natural and organic, are more susceptible to these changes. This can result in a decrease in the product’s performance and may also affect its safety. The TG30™ standard is designed to address this by ensuring that products are formulated and tested to retain their integrity and effectiveness within a temperature range up to 30 degrees Celsius.

Are all 100% PURE products formulated under these standards, or are there exceptions?

At 100% PURE, we are committed to ensuring that all our products adhere to the NL10K™ and TG30™ standards. This commitment is integral to our mission of providing pure, effective, and environmentally friendly beauty solutions. While we strive for all products to meet these stringent criteria, innovation and continuous improvement are at the core of our ethos. As such, we are always exploring new formulations and technologies to enhance our offerings. If ever a product does not fully meet these standards due to specific innovative ingredients or formulations, we ensure transparency and comprehensive information for our consumers.

How does 100% PURE ensure compliance with these standards across all its products?

Ensuring compliance with the NL10K™ and TG30™ standards is a multifaceted process at 100% PURE. It begins with meticulous ingredient selection, ensuring all materials are sourced from reputable suppliers who adhere to our high standards. We employ state-of-the-art manufacturing processes that not only preserve the purity and efficacy of our ingredients but also minimize environmental impact. Rigorous testing is conducted at various stages of product development to ensure each item meets our strict criteria. Additionally, we engage in continuous training for our team and maintain open lines of communication with our partners to uphold these standards across every facet of our operations.

What can I, as a consumer, do to ensure my beauty products remain within the TG30™ standards after purchase?

To ensure that your beauty products remain within the TG30™ standards after purchase, it is important to store them properly. Avoid exposing products to direct sunlight or storing them in hot environments, such as a car during summer or near heating elements. Instead, keep them in a cool, dry place, preferably at room temperature or below. If a product specifies a particular storage condition (e.g., “keep refrigerated”), follow these instructions carefully. Additionally, ensuring the integrity of the packaging can also help protect the product from temperature fluctuations. By taking these steps, you can help maintain the quality and efficacy of your beauty products in alignment with the TG30™ standards.

At 100% PURE, we are steadfast in our dedication to redefining excellence within the beauty industry. Our unwavering commitment to the pioneering NL10K™ and TG30™ standards epitomizes this mission, setting a gold standard that resonates with both our values and the expectations of our discerning consumers. These standards are not mere benchmarks for us; they are a reflection of our deep-rooted belief in delivering products that are unequivocally pure, profoundly effective, and designed with a minimal environmental footprint in mind.

We understand that in today’s world, trust is paramount—especially when it concerns what we apply to our skin. This understanding drives us to ensure that every product bearing the 100% PURE name not only meets but exceeds the stringent criteria set forth by the NL10K™ and TG30™ standards. From sourcing the highest quality ingredients to employing environmentally responsible manufacturing practices, our commitment is holistic and unwavering.

As we look to the future, 100% PURE is not content with merely adhering to established norms. Our ambition is to continuously push the boundaries, innovating and inspiring within the industry, to not only meet the current standards but to set new ones. We are dedicated to nurturing a legacy of purity, efficacy, and sustainability that will lead the way for generations to come.

Our promise to you, our valued consumers, is simple: to provide you with skincare products that you can trust implicitly, products that enrich not only your skin but also the world around us. Through our commitment to the NL10K™ and TG30™ standards, we invite you to join us in this revolution, a journey towards a more sustainable, transparent, and genuinely effective skincare experience. Together, we can set a new paradigm for beauty, one that celebrates purity, performance, and planetary health with equal fervor.

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